Privacy
Privacy Policy
How American FR & Safety collects, uses, discloses, stores, and safeguards personal information.
Last updated: June 26, 2026
Introduction
American FR & Safety, LLC ("American FR & Safety," "AFR," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information entrusted to us by our customers, website visitors, employees, vendors, and business partners.
This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information when you visit www.americanfrsafety.com, communicate with us, utilize our customer purchasing portals, including those powered by the VACA procurement platform, purchase products or services from us, or otherwise interact with our business.
By accessing or using our website or online services, you acknowledge that you have read and understood this Privacy Policy.
Scope
This Privacy Policy applies to www.americanfrsafety.com, customer purchasing portals operated by American FR & Safety, VACA-powered procurement portals provided by American FR & Safety, quote requests, customer support communications, marketing communications, online ordering services, mobile-compatible web applications, and any other online service owned or operated by American FR & Safety unless governed by a separate written agreement.
This Privacy Policy does not apply to third-party websites, services, or applications that are not owned or controlled by American FR & Safety, even if they are linked from our website.
Information We Collect
Depending on how you interact with us, we may collect contact information such as name, company name, job title, email address, telephone number, mailing address, shipping address, and billing address.
When using one of our purchasing portals or software services, including VACA-powered customer portals, we may collect account information such as username, login credentials stored in encrypted form where applicable, account preferences, company affiliations, employee identification information, user permissions, purchasing roles, and approval roles.
When products or services are purchased, we may collect transaction information such as purchase history, quotes, orders, invoices, payment status, shipping information, product selections, and return requests.
Payment card information is processed through authorized third-party payment providers. American FR & Safety does not store complete payment card numbers unless specifically required for a separately contracted service.
Procurement Platform Information
Customers utilizing VACA procurement services may generate additional information, including allowance balances, purchasing approvals, order history, catalog selections, employee purchasing activity, company purchasing rules, reporting information, audit logs, and system activity.
Such information is processed solely for the operation of customer purchasing programs and is not sold to third parties.
Technical Information
When you visit our website, we may automatically collect technical information such as IP address, browser type, device type, operating system, referring website, pages visited, time spent on pages, date and time of visits, clickstream information, and general geographic location inferred from IP address.
Cookies and Tracking Technologies
American FR & Safety may use cookies, pixels, web beacons, local storage, and similar technologies to improve website functionality and better understand how visitors use our services.
These technologies may be used to maintain login sessions, remember user preferences, analyze website traffic, improve performance, measure marketing effectiveness, detect security incidents, and prevent fraud.
Most web browsers allow users to disable cookies; however, doing so may limit certain functionality of our website or customer portals.
How We Use Information
We use personal information for legitimate business purposes, including responding to inquiries, preparing quotations, processing orders, shipping products, providing customer support, operating customer purchasing portals, managing VACA procurement services, processing transactions, authenticating users, improving our products and services, detecting fraud and unauthorized activity, complying with legal obligations, sending requested communications, providing product updates, and marketing products and services where permitted by law.
We do not sell personal information to third parties.
VACA Procurement Platform
American FR & Safety operates and provides customer purchasing solutions through the VACA procurement platform.
Information processed through VACA may include customer account information, employee purchasing activity, company purchasing rules, approval workflows, catalog selections, order history, reporting data, and related procurement information.
Such information is processed solely for the purpose of providing procurement, purchasing, reporting, fulfillment, and customer support services.
Where VACA is operated on behalf of a customer, American FR & Safety processes such information in accordance with applicable contractual obligations and customer instructions.
Information Sharing
American FR & Safety does not sell or rent personal information.
We may share information only as necessary with shipping carriers, payment processors, cloud hosting providers, email service providers, analytics providers, IT service providers, professional advisors, government authorities when required by law, and parties involved in a merger, acquisition, or sale of substantially all business assets.
Each service provider is expected to maintain appropriate safeguards for the information entrusted to them.
Data Security
American FR & Safety maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
Security measures may include encryption of data in transit, secure authentication, role-based access controls, activity logging, firewalls, security monitoring, regular software updates, and backup procedures.
While no system can guarantee absolute security, we employ commercially reasonable measures consistent with industry practices.
Data Retention
We retain personal information only for as long as necessary to fulfill contractual obligations, provide requested services, maintain business records, resolve disputes, enforce agreements, and comply with legal, regulatory, tax, accounting, and audit requirements.
When information is no longer required, it will be securely deleted or anonymized where commercially reasonable.
Your Privacy Rights
Depending on your jurisdiction, you may have rights to request access to personal information, correct inaccurate information, request deletion of certain information, object to certain processing activities, request data portability where applicable, and withdraw consent where processing is based upon consent.
Requests may be submitted using the contact information provided at the end of this Privacy Policy.
Children's Privacy
Our website and services are intended for business use and are not directed toward children under the age of 13. We do not knowingly collect personal information from children.
Changes to This Privacy Policy
American FR & Safety may update this Privacy Policy from time to time. The Effective Date at the top of this document will reflect the most recent revision.
Continued use of our website or services following publication of an updated Privacy Policy constitutes acceptance of the revised policy.
Contact Us
Questions regarding this Privacy Policy may be directed to American FR & Safety, LLC.
Website: www.americanfrsafety.com
Email: support@americanfr.com
